Founding members
Start planning today, at the lowest price we'll ever charge.
Foodie is early software, open now to 300 founding households. £39.99 a year gets you every week priced from the day you pay, that price for as long as you stay, and a say in what we build next.
“I'm building Foodie out of my kitchen in Devon because I got fed up adding up trolleys in three browser tabs. Give it a proper go, and if it isn't earning its keep, tell me within 30 days and I'll refund you in full — no quibble.”
— Aaron, founder ·aaron@iterationlab.io
- 01Straight in — your seat opens the moment you pay, ahead of the wait-list.
- 02Locked rate. Your seat renews each year at £39.99 for as long as you keep it. Cancel in one step in Settings.
- 03Refund within 30 days, in full, no questions asked. Your year runs from the day you get in.
- 04Direct line to the founders — monthly office hours over a brew.
FOUNDING SEAT
Foodie · 1 year
£39.99£59.99/ year
A full year from the day you pay, and a locked renewal.
- ✓Unlimited weeks priced across 5 UK supermarkets
- ✓Week grid planner — multi-day meals, scaled to your household
- ✓Weekly budget guardrail
- ✓Offline in-store shopping list
- ✓Kitchen inventory — never buy what you already have
- ✓Founders' chat & monthly office hours
300 of 300 founding seats leftCloses when they're gone
Plans
Try it free. Add the rest when it earns its keep.
The free plan prices your week at the 2 supermarkets you choose, so you can see what Foodie saves you. Plus prices all 5 and helps in the aisle. Pro takes care of the weekly routine.
| Feature | Free£0 | Plus£29.99/yror £3.49/mo | Pro£59.99/yror £6.99/moFounders £39.99 |
|---|---|---|---|
| Plan any week, priced at the 2 supermarkets you choose | Included | Included | Included |
| Split the shop for the lowest total, or do it in one store | Included | Included | Included |
| Meals scaled to your household | Included | Included | Included |
| Up to 10 of your own meals, plus the whole meal library | Included | Included | Included |
| Your shopping list, on screen or sent as a message | Included | Included | Included |
| What each week's shop saved you | Included | Included | Included |
| Share your week, or make a story card of it | Included | Included | Included |
| Priced across all 5 UK supermarkets | Not included | Included | Included |
| In-store mode: tick items off as you shop, even with no signal | Not included | Included | Included |
| Weekly budget guardrail | Not included | Included | Included |
| Check today's prices before you shop | Not included | Included | Included |
| As many of your own meals as you like | Not included | Included | Included |
| A weekly email reminder if you haven't planned yet | Not included | Included | Included |
| Refer a friend: their first month free, a month's credit for you | Not included | Included | Included |
| One-tap weeks: repeat last week, or get one suggested | Not included | Not included | Included |
| Your savings history: the running total, week by week | Not included | Not included | Included |
| Kitchen inventory, so what's in your cupboards stays off the list | Not included | Not included | Included |
Start freeNo card needed. Upgrade from inside the app.