Meal planner and grocery list app · UKYour weekly shop,
for less.

Plan your meals for the week and Foodie writes your grocery list for you, priced at Asda, Tesco, Sainsbury's, Morrisons and Waitrose. See what the week comes to at each chain, then shop it from your phone.

Get your founding seat — £39.99

Early access. Sign in with Google and plan your first week today. £39.99 a year, cancel any time, full refund within 30 days.

Not ready yet? Join the wait-list and we'll keep you posted.

✓
Built in DevonNo spam. Unsubscribe in one click.
Reading meal plan
MONSticky chicken thighs✓
TUETomato & basil pasta✓
WEDCottage pie✓
THUSalmon tray bake✓
FRIFriday-night curry✓
Comparing shelf prices at
AsdaTescoSainsbury'sMorrisonsWaitrose
How it works

Three steps. Two minutes.

Skip the price-comparison rabbit hole. Tell us what you're cooking and we'll work out what it costs at each of the five chains we track.

01

Plan your week on a grid

Build meals from their ingredients, or start from a ready-made sample week. Drop them onto a Mon–Sun grid — the same meal on several days, scaled to how many you're feeding.

Sticky chicken thighsMON
Tomato & basil pastaTUE
Cottage pieWED
Salmon tray bakeTHU
02

We price it at 5 supermarkets

We match every ingredient to a real product at each chain and add the week up. Shelf prices, re-collected through the day — so you can see what the same week costs at each.

Waitrose£52.40
Tesco£44.10
Morrisons£41.60
Asda£39.85
03

Shop it your way

Do the whole week at one chain, or split it meal by meal to save more — you pick the trade-off between trips and money. Then tick the list off in the aisle, even with no signal.

32 items£41.20
Already in your kitchen−£4.20
Splitting across 2 chains−£7.90
You pay£29.10
See it on your week

What would your week come to?

Drag the sliders. Foodie scales every meal to your household, then prices that exact week at every chain we track — so you find out what it costs before you're stood in the aisle.

That's a week of
18servings
6 meals for 3 people — scaled, costed and compared at:
AsdaTescoSainsbury'sMorrisonsWaitrose
By hand, or with Foodie

The same week, two ways.

StepBy handWith Foodie
Price the weekSearch 31 ingredients on 5 supermarket websites: 155 searches.Pick your dinners. Every ingredient is priced at all 5 at once.
CompareCopy prices into a spreadsheet and add up each store's basket.Each supermarket's total for the whole week, side by side, and the cheapest split.
How much to buyScale every recipe to your household by hand.Quantities scaled to your household.
The listWrite a list for each store you're going to.A list for each store, in aisle order, that still works when the signal drops.
Next weekStart again.Your meals are saved, so next week starts from them.

Counted from our meal plan for a family of 4: 31 ingredients across 5 supermarkets. We haven't timed it yet, so we don't claim a time saving.

FOUNDING SEAT
Foodie · 1 year
£39.99£59.99/ year
A full year from the day you pay, and a locked renewal.
  • ✓Unlimited weeks priced across 5 UK supermarkets
  • ✓Week grid planner — multi-day meals, scaled to your household
  • ✓Weekly budget guardrail
  • ✓Offline in-store shopping list
  • ✓Kitchen inventory — never buy what you already have
  • ✓Founders' chat & monthly office hours
Get your founding seat — £39.99
300 of 300 founding seats leftCloses when they're gone
Full details and refund terms →
Free meal plans

Not sure what to cook? Start here.

Seven dinners and one shopping list for the week, free to use, whether or not you use Foodie.

Or have this week's family plan emailed to you, with the shopping list:

✓
FAQ

Questions, asked.

Still wondering something? Drop us a line at aaron@iterationlab.io.

Both. You plan your meals on a week grid, and Foodie writes the grocery list from them, scaled to the number of people you're feeding. It prices that list at Asda, Tesco, Sainsbury's, Morrisons and Waitrose, and in the shop the list works offline so you can tick things off as you go.

One last thing

Stop overpaying for milk and eggs.

Get your founding seat — £39.99

Not ready yet? Join the wait-list.

✓
Free to join. We'll only email you about Foodie.