Terms of Service

In short: Foodie helps you plan and price your weekly shop. A founding seat is £39.99 a year, at that price for as long as you keep it, and if it isn't for you, you can have your money back within 30 days, no questions asked.

These terms are the agreement between you and Iteration Lab Ltd, a company registered in England and Wales, for using Foodie. By creating an account or buying a founding seat, you agree to them. If you have a question about anything here, email aaron@iterationlab.io and we'll gladly help.

What Foodie is

Foodie helps you plan a week of meals and shows what the shopping would cost at several UK supermarkets. It's a planning tool rather than a shop: we don't sell groceries, take orders or deliver anything, and you buy your shopping from the supermarket as usual.

Prices are a guide

Prices come from the supermarkets' public shelf prices, checked once a day, so they can change between checks. Multi-buys and loyalty-card prices aren't included. The price at the till is always the one that counts.

Check before you buy

Foodie matches each ingredient to a product as best it can. Please check the product before you buy it, especially for allergies or dietary needs. Foodie doesn't give nutritional or medical advice.

Foodie is still growing

We improve Foodie every week, so features may change. We won't take away anything a founding seat was sold with during that seat's year.

Your account

You sign in with your Google account, and you need to be 18 or over to buy a seat. Please keep your Google account secure, as it's also the key to Foodie. You can delete your Foodie account at any time from Settings, as the Privacy Policy explains.

Your founding seat

What you get

Foodie for £39.99 a year. It's a yearly subscription, and the price is locked: it renews at £39.99 every year for as long as you keep it.

When it starts

As soon as your payment goes through, and each year runs for 12 months from then.

Renewing and cancelling

We'll email you 30 days before each renewal. You can cancel in one step in Settings at any time, and you keep Foodie until the end of the year you've paid for.

Seats bought before 7 October 2026 were a single payment for 12 months. Those never renew without your say-so: when your year is up, we'll offer you a renewal at £39.99 a year, and it's entirely your choice.

Paying

Payments are taken securely by our payment provider. We never see your card details.

Refunds

If Foodie isn't right for you, you can have a full refund within 30 days of your seat starting, or of each yearly renewal, for any reason. Choose “Request a refund” in Settings → Founding seat, or email aaron@iterationlab.io. We refund that payment in full to the card you paid with, and it usually arrives within 5 to 10 working days. Your seat ends once the refund goes through, and it won't renew again.

This covers, and goes further than, your legal right to cancel a digital service within 14 days, and you get the full amount back even though your seat started straight away. After 30 days we don't usually give refunds, but if Foodie hasn't done what we said it would, please get in touch and we'll put it right.

If you delete your account while your seat is active, the seat ends with it, so please request any refund first.

Using Foodie fairly

We ask that you don't:

• try to disrupt Foodie or get around its security;
• copy or resell Foodie's prices or data, or use them to build a competing service;
• use Foodie for anything unlawful, or share your account with others.

If an account is misused, we may pause or close it. We'll always tell you why, and where we can, we'll give you the chance to put things right first. If we ever close an account that did nothing wrong, we'll refund the unused part of the seat.

Our responsibility to you

We'll provide Foodie with reasonable care and skill. Nothing in these terms affects your legal rights as a consumer. Because Foodie gives estimates rather than selling anything, we aren't responsible for what you pay at a supermarket or for the products you choose, and our liability to you is limited to what you've paid us in the last 12 months. This doesn't limit anything the law doesn't allow us to limit.

Changes to these terms

We may update these terms as Foodie grows. If a change affects you, we'll email you before it takes effect, and a change will never take away a refund you're already entitled to. These terms are governed by the law of England and Wales.